Why Ignoring Video Marketing Is Hurting Your Business

6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot

Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of YouTube, Snapchat, Twitter and Instagram’s video platforms and capabilities that makes using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be a professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

* A Facebook video receives, on average, 135% more organic reach than a photo.

* 73% of Business-to-Business marketers say video positively impacts their marketing return on investment.

* According to CISCO, 80% of all consumer internet traffic will come from videos by 2020.

* 10 billion videos are watched on Snapchat every day.

* More than 500 million hours of videos are watched on YouTube every day

* A Facebook video receives, on average, 135% more organic reach than a post with just a photo.

* On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs

* Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster.

* Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).

Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?

By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:

1. Increase Your Target Market’s Confidence in You

Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings.

Because you want to create the “Know, Like and Trust” factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase.

2. Boost Your Search Engine Rankings

Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will in turn boost your SEO rankings.

According to Moovly, your chances are 53x’s greater to be higher up in Google’s search results if your website or blog post includes a video.That coupled with Google’s ownership of YouTube, your chances of getting higher rankings are increased when your videos are also housed there.

3. Gain a Higher Social Media Reach

Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media.

If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way.

4. Enjoy Higher Website Conversions

Video marketing studies show that 74% of users who watched a video explaining or demonstrating a product ended up making the purchase.

So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering.

5. Save on Expensive Production Costs

With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos.

All you need is your smart phone and you’re good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to.

6. Take Advantage of Showcasing Your Offerings

A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have.

Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.

So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.

Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure-thing for success.

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Belfast Shopping

Belfast shopping in the Greater Belfast Area
I am a man and therefore no absolutely nothing about shopping. However I am a married man with an excellent shopping wife and two twenty year old shopping daughters. When I came to write this post, I therefore went to them for their expert advice, so here goes. With the Peace Process now in place many people are now either returning to shop in Belfast, or are visiting Belfast for the first time. When visitors are discovering is that there is a thriving cultural scene along with a very unique heritage. There has been a complete regeneration of the city over the last five years and Belfast is a much changed city.

Belfast is now awash with prestigious shopping malls like the Victoria Square Shopping Centre and CastleCourt Shopping Centre. There are many big brand High Street stores, family run businesses, luxurious designer shops and speciality shops to chose from. These combined with a huge variety of pubs and restaurants is more then enough to have a cracking day out with your credit card. Belfast also has many visitor attractions, fascinating tours, award winning hotels and a great nightlife to match.

If you like your style then start in Donegall Place with stores like Karen Millen and Zara and not far from that the CastleCourt contains Debenhams, GAP and Warehouse. The new Victoria Square Shopping Centre has shops like Apple, CRUISE, House of Fraser and Build A Bear. There are also streets in the City Centre such as Liberty Blue, the Carter Style Emporium and stores like Rio, Brazil, Hilfiger, Miss Sixty and Diesel. Slightly out of town on the busy Lisburn Road, you will find an array of unique boutiques and designer Meccas. It is known locally as the “BT9″ area, which is simply a post code associated with a good area to live in. There are a host of great spas, restaurants, chocolate specialists and grooming parlours there as well so you will not be spoiled for choice.

In the remainder of the City there are also some great boutiques in Bloomfield Avenue including Utopia, Equinox, Steensons and The Wicker Man. There is also the multi award designer Una Rodden in Arthur Street just off Corn Market who designs for many celebrities. Catherine B makes much sought after jewellery and Mary Rose McGrath is famous for her dress design. Anita Flavin is also a famous shoe designer for celebrities such as Christine Bleakley, Shirley McLaine and Zoe Salmon.

My wife and daughters usually begin here in the Victoria Square Shopping Mall in the City Centre and check out what is new there. There are also a couple of good cafes inside the House of Fraser and I especially like the small coffee shop. Their coffee is fabulous. There are around 70 stores there so plenty to do and see. It is also packed with other eating places which offer a variety of dining options to suit almost any taste.

From there they move out and into Corn Market, browse through the shops there and make their way across to CastleCourt Shopping Mall. After that they could end up anywhere. The Ormeau Road has recently become a haven for top independent boutiques. This includes the rather exclusive Evelin Brandt, a very stylish European woman’s label.

Just a 10 minute taxi ride from the city centre is the chic Bloomfield Avenue and Belmont Road in the East of the City. If you are into Vintage, then make a point of visiting Raspberry Beret. You will also find there The White Bicycle and The Peel Fashion Store. From there it is easy to get to the range of cafes in the Connswater Shopping Centre. I have mentioned the Lisburn Road (BT9) area in the leafy suburbs of the Malone Road which is close to Queen’s University. This is best described as “every girl’s dream come true.” If you are looking for the top names in couture, accessories, beauty and designer shops then this is the place for you. It is often called a mile of style. It is rich with some of the best Art Galleries in Belfast.

Here is a quick list of Shopping Centres in Belfast and the Greater Belfast Area:

  • Abbey Centre – in Newtownabbey about 15-20 minutes from Belfast City Centre
  • Boucher Road Retail Park – a 10 minute taxi drive from the City Centre and includes shops like New Look, Next and Matalan
  • Bow Street Mall – In Lisburn which is a 20 minute drive or taxi ride from Belfast.
  • Castlecourt – right in the middle of the City Centre and has Debenhams, GAP and Miss Selfridge, Bargain Books
  • Castle Mall – In the town of Antrim and about half an hour from Belfast City Centre
  • Connswater – Bloomfield Avenue with over 50 shops including Tescos, Argos, Dunne’s Stores and Game.
  • De Courcy Centre – In Carrickfergus and about 30 minutes from Belfast City Centre
  • Forestside – This is in Upper Galwally about 15 minutes from Belfast and very popular – includes M&S, Sainsburys and Dunnes.
  • InShops – Right in the centre of Belfast and has many different shops, Oriental Art, Babes and Braids
  • Junction One International Outlet Centre – In Antrim about 30 minutes drive with over 70 stores and 60% discounts (My daughters fav)
  • Lisburn Square – In Lisburn and about 20-30 minutes driveand a trendy place to be seen
  • Queen’s Arcade – The Victorian decadence of this beautiful arcade and includes Lunn’s stores famous for their jewellery, Atelier and others
  • Sprucefield Shopping Centre – a short taxi ride away with shops like M&S, Boots, JJB Sports
  • The Outlet – In Banbridge and a good 45 minute drive but again a designer outlet with great discounted prices.
  • Victoria Square – Right in the centre of Belfast and already discussed
  • Westwood Shopping Centre – In Belfast with stores like Safeway, SUperdrug, NPO and Tylers

This is a brief overview of shopping in Belfast and I hope it gets you started for now.

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Work at Home Data Entry Jobs Career Are Available Now

The work at home data entry jobs career are becoming more and more popular with those looking for a home based business. The amount of workers in this field, exceed the four million dollar mark. It is also not a choice that older adults are choosing as the statistics show a large part of the workforce is at least 16 years old. The business employers are finding that by hiring these at home workers, they can affectively deal with the extra work they are faced with without all the expenses of hiring in house staff. The next few years should also show a larger increase in the number of individuals who have started working from home with this type of employment.The Convenience To EmployersWork at home data entry jobs career provides the management and handling of large amounts of data in an efficient manner. This is great for the smaller companies who need the extra help as they grow but not the extra expense of more space and employee benefits. At home workers may be completing typing tasks that are more repetitious in nature and need extra hours of work past what a regular work day can provide. The best part is the home worker only needs a computer and a way to connect to the internet which they provide for themselves. The workers send out the work via fax, mail, or email and receive it the same way. It is a very convenient system.Types Of TasksNot only can typing be one of the tasks for the ones who choose work at home data entry jobs, there are also many other tasks that may be performed. They can be asked to edit, proofread text to make sure it is accurate and written correctly, and may also update client databases. They could be working with medical records, documents needed by a lawyer or court, or other attorney needs. The charge for this work is usually by the hour or by the project. It provides a great way to be at home and have flexible hours to spend doing what you want. Regular jobs do not give you this.Where To LookYou can find many of the work at home data entry jobs career listed on the internet. There are specific websites that are designed to bring together the ones who need the work completed and the freelance worker. Some charge a fee and others do not. They also allow you to create a reputation that will be helpful in getting better and more profitable projects in the future.The Flexibility Of The WorkThe hours are definitely flexible and you can choose what projects you want and others you do not. Work at home data entry jobs allow you the freedom to spend more time with your family. You will also spend less money on gas and food because of being at home to work. You can dress however you choose and work as many hours of the day as you want. It is perfect for someone who is looking for an employment they can control themselves.

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